Everyone benchmarks against 7-year-olds. I get it: they're the most discerning room in the industry. But I've just finished coding audience data from 60 parties, and the 6-year-old segment is wildly underserved.
6-year-olds laugh 3x more per minute, heckle 40% less, and are 70% more likely to believe the coin really came out of their ear. Lifetime value is higher too: a 6-year-old who loves you is a 7-year-old who books you.
Stop sleeping on six.